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Title details for Customer Sense by Aradhna Krishna - Available

Customer Sense

How the 5 Senses Influence Buying Behavior

by Aradhna Krishna
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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