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Title details for Inside Content Marketing by Theresa Cramer - Available

Inside Content Marketing

EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

by Theresa Cramer
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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